Flexible Core Infrastructure for Global Virtual Advertising Deployments @uniqFEED
Founded in Zurich in 2015, uniqFEED is a sports technology company that is revolutionizing advertising in sports with its computer vision and AI-based AdApt software. With clients such as the Swiss Football League, Swiss Ski, and the Bundesliga – which rolled out the software league-wide in 2025 – uniqFEED maximizes the commercial potential of TV-visible stadium advertising, including virtual overlays on LED boards or placements on the field of play.
The company’s global ambition is underscored by its expansion into markets such as football, baseball, and the Middle East (through its partnership with ESporsa), as well as deployments at events like the Audi FIS World Cup in Jasná and the 2023 Graz Derby.
The key challenge was to create a flexible, scalable infrastructure that delivers consistent broadcast quality in dynamic, global production environments – from mobile flypacks to fixed studios – without the need for invasive hardware.
The Solution
To ensure consistent broadcast quality in live deployments worldwide, uniqFEED relies on the modular Ultrix routing platform. The systems are used in mobile flypacks, OB vans, and fixed installations. For several years, Ultrix has been a core element of uniqFEED’s system architecture and continues to be expanded on an ongoing basis.
By deploying multiple Ultrix FR5 frames, productions benefit from maximum flexibility, integrated multiviewing, extensive processing capabilities, and a significant reduction in cabling and hardware requirements – key advantages in today’s dynamic production environments across the globe.
Collaboration Highlights
Versatile Deployment – from flypacks to permanent studio setups, Ultrix adapts seamlessly to every production environment.
Scalable & Robust – the platform expands with your needs, both in hardware and software.
Integrated Signal Processing – routing, multiviewing, frame sync, and audio processing combined in one compact system.
Future-Ready & Format-Flexible – supports all major broadcast formats, including UHD.
“We deliver Virtual Advertising services for sports rights holders worldwide – whether via flypacks, OB trucks, or on-premise setups. With Ultrix and its capabilities, we are ideally positioned not only to meet today’s demands but also to be ready for the future.”
– Project Lead, uniqFEED
AVC Systems AG is proud to support uniqFEED in scaling its innovative technology on a global level and looks forward to continuing this successful partnership.
